Small service businesses waste money on marketing when they should fix their brand and customer experience instead. A polished operation becomes acquisition-ready, letting owners buy and scale similar firms, then sell the whole thing.
What's missing in this category of whatever it was in this area? We're solving a problem. All the companies here, they're not very professional. They do things in a kind of half assed way. It's as simple as creating a great compelling logo make polishing up the customer experience. It's personal, but now it feels elevated. Now we could start buying all these little companies and professionalize them. Second piece there is the differentiation. So big. Thinking. Thinking to exit. Now let's differentiate. So what's missing with all the past services in your area, with the restoration? What's missing with all the plumbers or with all the H Vac companies? Pick your category and figure out what's missing and then be different in some way. There's something unique about you.
