Phil Risher says most HVAC and generator companies lose big jobs because they barely follow up. It takes three to five touches to close these deals, but most send one estimate and stop. He recommends a 14-21 day text sequence to actually convert.
Three to five follow-ups.
14 to 21 days.
Based on our data, what we've seen is that it typically takes three to five follow ups to close those bigger deals like H Vac installs hot water heater replacements generators. That's three to five follow ups and most companies are maybe following up once or twice. Even worse, sending out the estimate. Have a text message go out to the customer and say hey we just sent you an estimate. Want to make sure that you got it. You have any questions, feel free to text them over. Now you have this channel open so that way as you're going through these follow up sequences you can text back and forth. We usually run follow up sequence for 14 to 21 days. That's what converts the best for companies. If you want to see what a follow up sequence would actually look like for your business, we set up a couple template ones. You can shoot me a message and I'll show you what that looks like.
