Business owners should spend 30% of their time building their team. An HVAC company's radio ad highlighted employee training, new uniforms, and hourly pay with no commission, which reassured customers about honest service while attracting job applicants who wanted fair compensation.
I tell owners that 30% of your work week should be committed to you building your team. Start thinking, is there a way to build content or build an ad that can both attract new customers and new employees? And I always share that radio commercial I heard a decade ago. It was an HVAC company and they were talking about the quality of people they hire, which every customer wants to know you're hiring quality people. But they talked about the training that they give, the new uniforms that they give, the nice trucks that they give, the fact that they're all paid hourly and there's no commission. Yes. Like there's techs that are like, Okay. Yeah. And their customers are like, I like that because now they're not incentivized to sell me stuff I don't need.
