Phil Risher shows how to find your best marketing angles by listening to what customers actually ask. Record calls, transcribe them, feed them to ChatGPT, and use the patterns to write copy that answers the questions people really have.
Yeah. So back to what is your customer actually asking, right? You mentioned Marcus Sheridan, They Ask, You Answer. He has a new book, Endless Customers, and it's all about what is your customer saying and how can you be the subject matter expert and help solve that problem for them. So a very simple way is if you have call recording numbers, tracking numbers, you take the transcripts, you figure out all the issues that these people are having, and you literally tell ChatGPT, turn this into hooks. If you don't have all this, if you're doing the sales calls or the, and/or the service calls, Take out your— and answering the phone, take out your phone, turn on voice memos and click play record. Now you have all of your stuff right there. Take your, your transcript, plug it into ChatGPT, get all the same stuff. Now you have exactly what you should be talking about on social media, on your website, inside of this customer journey funnel. It's right there.
