Phil Risher says most marketing agencies push clients to spend more on ads without fixing their data first. You need to know your booking rate, close rate, and return on ad spend before scaling. Agencies should charge for outcomes, not just running ads.
One thing I'm putting in my book that most marketing agencies will not tell you is that the first thing to fix to grow your business is data. Most marketing companies are going to tell you, you just spend more on ads and you're going to grow your business. When we know that if you pull the data on your business, if you know your booking rate, if you know your estimate close rate, if you know your return on ad spend, those numbers will tell you how you grow your business. Good data makes good decisions. Most marketing companies are going to take your money and you're going to pay them for outputs. You're gonna pay them to do Facebook ads. You're gonna pay them to do Google Ads. What you really want them to do is pay for outcomes. And the way that they get the outcomes is that they know the data.
