Phil Risher says most lead-generation platforms deliver clicks and likes, not paying customers. Stop measuring vanity metrics. Demand monthly data on actual customers acquired and revenue generated from your ad spend, then track return-on-ad-spend to know if you're actually making money.
Yeah, you know, not all lead gen platforms are created equal. Some bring clicks, some bring customers. When you set up ads, I'm sure you've set them up and it's been a black hole of just spending money and you get clicks and impressions and likes and blah, blah, blah. Whatever company that you work with, you need to ask them, how many customers am I gonna get from this? And can you show me the customers every single month? Can you show me the revenue? I don't care about clicks, I don't care about impressions, likes, blah, blah, blah. This is why they're not all created equal. So what you need to do is you need to have this feedback loop every single month showing you the return on ad spend and what it's actually producing so that way you can make decisions. Most marketing companies are just gonna sell you the dream. Keep spending money, keep getting these impressions, these clicks. It doesn't matter because you're not making any money.
