Phil Risher breaks down five content types home service businesses should create: cost guides, problem diagnosis, reviews, comparisons, and best-of roundups. He uses HVAC as an example and explains how this mix trains search engines and AI to surface your answers. Start with your FAQ list, record voice memos, turn transcripts into blog posts, and feed call transcripts into ChatGPT for SEO-optimized content.
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There's 5 types of content that people should be making. You got to make one about the cost and price. How much does it cost to do HVAC repair in a certain area? You got to talk about the big problems that people have. Hey, if your HVAC is broken in the winter, it's probably this stuff. Then you got to talk about reviews. Here's a new system that just came out. Let me review this system. Should you do this? Should you not? Then you got to do this versus that content, comparison content. Yeah, yeah. And then the last one is you got to talk about the best in class. What's the best HVAC unit for your home? If you make content like that, not only is it going to stand out in your marketplace, but it's going to train these platforms for all the questions that they're already going to be asking. ChatGPT. But a good starting point is think about your FAQs, frequently asked questions. I could probably ask you as a business owner and you'd have 10 to 20 of them just off the top of your head. You'd rattle off. Those are the things that you want to be creating content on. And you might be like, okay, I don't want to be on video. Like, I'm awkward, I'm weird. I don't like talking about stuff. That's fine. What you can do is get voice memo on your phone, turn on voice memo, and just tell it to answer like you would on a call. And now you have the transcript and turn it into a blog post. Add FAQs inside of your website and your pages. Something to start training things. A very simple way is if you have CallRail or a call tracking software, take the call transcripts out and take it to ChatGPT and say, hey, can you turn this into a blog post that's optimized for AEO and GEO? And it will do it and it will take your real content and optimize it properly, and then you can post that.
