Phil Risher explains how ChatGPT and Perplexity work on large language models trained from existing content. When you create and optimize content for SEO, you're directly training these AI systems to recognize and recommend your business. Content creation is now the key to visibility across both Google and AI platforms.
AI, ChatGPT, Perplexity, it's the actual platforms of them doing things. They're built on what's called large language models. And large language models are— they're built on content, finding pattern recognition in content over time. So what this means is that if you create content that trains large language models, it's going to know about your business. And then when it gets put into ChatGPT, as someone's asking me a question about this, it's going to know your business and it's going to recommend your business. SEO still matters. And when you do SEO, it's not necessarily for just Google search engine results. It's to train all these other platforms. It doesn't matter if it's Google, if ChatGPT for its perplexity. The main difference is that AI is built on large language models, and you need content to be able to train these large language models. And that's the secret sauce, the next tier to this.
