Phil Risher tells HVAC businesses to skip Google Ads, where leads cost $400, and spend on Yelp instead. He shows a $2,500 Yelp budget that brought in $25,000 in revenue from two jobs. Most agencies push expensive channels because they take a cut of the spend.
We canceled their Google Ads. We told them to stop running Google Ads and shift to Yelp. The reason is they're competing against $100 million HVAC businesses and their $2,500 a month that they're spending on ads was not getting them the returns that they want. They're spending $400 on a lead. In 30 days of running Yelp ads, they spent $2,500 and they made $25,000. Two installs, a $16,000 job and a $9,000 job. Most marketing companies would never do this because they get paid on a percentage of ad spend. If you want a marketing company that doesn't care about how you grow, they just gonna help you grow. That's exactly what we do. Shoot me a DM and I'll show you the playbooks that we help implement in businesses just like yours.
