Phil Risher spoke to 250 home-service business owners who don't want more software tools or AI tutorials. They want partners to build and run AI agents for them so they can focus on growth instead of learning the tech themselves.
What I learned speaking at Jobber Now, there was a room of 250 people, was that home service business owners don't want more tools. They want people to help them do this stuff. In the age of AI and Claude and Clauditing stuff and doing ChatGPT and all this stuff, all those things are cool and they can help you grow your business. But for the business owners that I was talking to, they're looking for who's, not how's. They want people to come into their business and build out AI agents and use technology to help them grow. They're not trying to learn what the new Opus release allows them to do now. They want a company that's on top of AI, that's on the top of agents, that's using those things to help grow home service businesses, and they want to plug that into their business. So it's very refreshing for me at the end of the talks, there's people literally in line saying, hey, can you help me grow my business? Can you help me grow my business? Because it really comes down to who, not how, and the right business owners know that.
