Home-service businesses chase visibility but waste it without tight conversions and retargeting. The real growth comes from turning leads into sales, then hitting past prospects with email and text to build a snowball of repeat business and referrals.
Most businesses just push visibility and they wonder why nothing sticks. A high performing home service business focuses on these three things. Visibility so getting new customers coming in the door, conversions getting leads into sales so leads estimates jobs run, estimates close and sales and the third part is retargeting taking all their past prospects and customers putting them to an email newsletter and text marketing. It's a funnel. Specifically when you focus on conversions and retargeting this is a snowball that spins in your business. People come through your funnel, they use you again, cross sell them services refer you bring them back into the funnel and then visibility is just gas on the fire coming back on top and the snowball keeps getting bigger and bigger. This is how good home service business actually grow. People that are stuck just focus on leads, leads, leads, new customers, new customers and they just burn through their leads without having a tight sales process and a retargeting system that's bringing people back in.
