Phil Risher audited 155 home-service companies and found none had a conversion system. One company jumped from 35% to 42% lead-to-job conversion with a nurture sequence, adding $421,000 in revenue. A 14-day estimate follow-up added $221,000 for a $2M HVAC firm.
After auditing 155 home service businesses, this one thing showed up every single time. They did not have a game plan for their conversion funnel. They had leads coming in with no lead nurture sequence. They were sending out estimates with barely any estimate nurture sequence. We fixed this in those home service businesses and here's what we did. In one business, we implemented a lead nurture sequence. This took their conversion rate from 35% to 42% of leads to jobs. This resulted in $421,000 in revenue just by fixing this in their business. The second part of the nurture sequence is the estimate follow up process. We fix this in a 2 million doll H vac business and we help them generate $221,000 in revenue just by setting up a 14 day estimate nurture sequence that connected to their CRM. If you're listening to this, the number one thing that you can do to grow your business without any more leads is to fix your conversion funnel. Make sure that your booking rate is at least 60% and to make sure that your estimate close is between 40 to 60%. That is how you're going to get growth in 2026.
