Phil Risher tells home-service businesses their real problem isn't competition but inconsistency. They complete a job, send an estimate, then ghost the customer, waiting for them to call back. That sporadic follow-up kills growth and leaves money on the table.
You know, most home service businesses, they're not losing to competitors, they're losing to inconsistency. They do one job and then they never touch base with the customer. They say, oh, they'll reach out to us when they need us. They send out one estimate and they say, oh, they'll reach out to us when they want to do the work. They might call them once and they don't answer and they say, oh, they'll get back to us. This is inconsistent performance and this is why companies feel stalled out, is because they're losing opportunity because of their inconsistent follow-up processes.
