Phil Risher says companies are in a land grab to train AI systems on their offerings before search shifts entirely. In two to three years, AI trust will matter more than keyword rankings. Spending $200k on Google ads means nothing if you're not feeding LLMs content about your business.
If your business isn't showing up, your competitors are taking the lead. Specifically in the shift to AI search, rankings don't matter anymore. Trust with AI platforms matters. And right now there's a land grab happening. It doesn't matter if you're spending $200,000 on Google Ads or zero. It's all about building trust with these AI platforms. This is why you have to be making content to train these large language models on your business so that way they trust you. If you are not being shown, your competitors are literally taking that land grab of AI search. Right now the shift is happening over the next 2 to 3 years and you can capitalize.
