Phil Risher breaks down a seven-step email newsletter framework that generated $263k for home-service businesses in 2024. Start with a strong subject line and two CTAs at the top, then build around a single service with a blog post, FAQ social content, customer testimonials, and a final CTA. Reuse existing content instead of writing from scratch.
Step. One. For. Email. Marketing. Is. You. Have. To. Get. A. Good. Subject. Line. It's. Free. You. Can. Go. To. Google. And. Look. Up. Subject. Line. Tester. The. Second. Thing. Is. In. Your. Email. Right. After. Your. Logo. At. The. Top. You. Put. Two. Call. To. Actions. Call. Now. Schedule. Service. Third. Step. You. Create. A. Blog. Post. All. About. The. Service. Or. The. Product. That. You're. Going. To. Be. Featuring. The. Fourth. Thing. Is. You. Create. A. Frequently. Asked. Question. Or. Did. You. Know. Social. Media. Post. Once. You. Kind. Of. Educate. The. Customer. Then. You. Have. A. Call. To. Action. In. There. That. Says. Like. Ready. To. Get. A. Duckless. H. Vac. System. Or. Whatever. That. Sounds. Like. That's. Your. Fifth. Step. Six. Step. You. Get. A. Customer. Testimonial. From. One. Of. Your. Google. Reviews. That. Highlight. That. Service. Being. Done. For. A. Customer. You. Have. A. Mini. Case. Study. Before. After. Seventh. You. Put. Another. Call. Now. Schedule. Service. Right. Below. That. And. That's. Literally. An. Email. Newsletter. Framework. What. We. Recommend. Doing. Is. Curating. Your. Content. So. You. Create. A. Blog. Post. About. This. Topic. You. Create. A. Social. Media. Post. About. This. Topic. You. Pull. In. A. Customer. Review. About. This. Topic. You're. Not. Actually. Writing. A. Whole. Newsletter. Using. Chatgpt. Or. Something. You're. Just. Curating. All. Of. Your. Content. That's. Related. To. A. Topic. That's. The. Seven. Step.
