Phil Risher shows how a home-service company makes $3 million a year from one lead source: paying referral partners like plumbers and electricians $100 per customer. The warm leads close at high rates and generate reviews that boost SEO, creating a self-feeding loop.
This home service business is doing $3 million a year with just one lead channel. Most people are praying to the Google gods, hoping that they get lead. They're doing SEO, Facebook ads, Yelp, Angie, all those things that everyone's trying to do. Here's what this company did different. They went and found complimentary services, and they built B2B partnerships. And they said, I'm willing to spend a hundred dollars for a new customer, so I'm going to give $100 to all these complimentary services. So imagine if you do roofing. You find gutter cleaning companies that are already on roof and you say, hey, I'm going to give you $100 if you send me a customer. I'm going to close that customer at 50% and you figure out the numbers that work for per new customer. This is a home run. One, because it's a warm lead that's coming in, not a cold lead off of Facebook, Google, Angie, whatever it might be. And two, you're building goodwill with that company, so they're going to continue to refer you. And you get this flywheel effect. And the carry on top is that as these customers come through your funnel now they're leaving reviews for you. So you're building your organic SEO side of things. If you do not prioritize B2B partnerships, you're missing out on $3 million of revenue in your business.
