Phil Risher says Google's search share dropped from 90% to 60% as people move to ChatGPT and Claude. If an AI doesn't know your business exists, you're invisible. High-quality content is now the weapon marketers need.
Search is shifting and your strategy needs to change. Google isn't where most searches happen anymore. 3 to 4 years ago, it controlled almost everything, around 90% of searches. Now it's closer to 60%. The rest? AI tools, ChatGPT, Claude. And this completely changes the game because you're not ranking anymore, you're being recommended by AI. If AI doesn't know who you are, your business basically doesn't exist. This is a land grab and content is how you win it. If you're only doing SEO, you're already behind.
