Phil Risher explains that posting content on social media helps home service businesses rank higher in AI-driven search results. AI indexes all created content, and businesses that produce diverse posts across multiple platforms increase their "share of voice" in AI searches.
The underrated benefit of posting on social media for home service businesses is that it doesn't just get them likes and shares or even new customers. It helps them rank in AI search because AI and large language models index all the content that they create, and it allows them to be seen as the authority. There's a term called share of voice, and it's the amount of times in a prompt or an AI search that you are shared. And the way that you get share of voice is by having enough content that they can pull from and share that information inside of a search. So a hidden benefit is creating content on multiple platforms, blogs, social posts, long form, short form, static images, allows you to get more share of voice, which helps you rank in AI search.
