Phil RisherPhlash Consulting · No. 1 Digital Marketing Consulting Company For $1m-10m Home Service Businesses 🚀

This color converts the best on websites #hvac #electrician #plumber #guttercleaning

27 Dec 2024 · 1 min

Watch on YouTube

0:30

Phil Risher breaks down a Neil Patel study of 2,000 websites testing call-to-action colors. Blue CTAs converted best at 31%, followed by green at 22% and red at 16%. Yellow flopped at 1%, so pick blue or green, but avoid matching your site's dominant color.

Questions this video answers

Over 2,000 websites.

31%.

22%.

Red: 16%; Yellow: 1%; Gray: 17%.

Use blue or green CTAs to get more leads; if the website is already blue, choose a different color so the CTA doesn't blend in.

You want to convert more website visitors into leads, but you don't know what color to make your call to action. Neil Patel did this study of over 2,000 websites, and here's what he found. 31% of websites convert best with a blue call to action. 22% of websites convert best with a green call to action. And surprisingly, 16% red, 1% yellow, and 17% gray. What does this mean for you? If you want more leads, make it blue, make it green. If your entire website's blue, pick a different color so it doesn't blend in.