Home service businesses can boost leads by adding an estimate calculator to their website. Collect basic info and three qualifier questions, then text customers a loose estimate. One business saw a 37% increase in leads, with typical gains around 10–20%.
This home service business generated 37% more leads by adding this one thing to their website. Everyone that goes to your website wants to know two things. How much is it going to cost? And when can you do it? You want to answer those questions on your website. The number one way that you can answer how much does it cost? Is by creating an estimate calculator on your website. This home service business, every single person called in and said, how much does this cost? So we said, well, let's build an estimate calculator for your website. When you add this estimate calculator, it answers the question for people. They get an estimate, it's very loose estimate based off of a couple questions that you ask them. Then it gives them the estimate via text and email and it also turns into a lead. What we've recommend is having three qualifier questions on your estimate calculator. Obviously you asked for their name, phone number and email. Then those three qualifier questions. It could be square footage, type of home service requested. But whatever you decide, you want to have three questions, they fill it out, then they get an estimate and you get a lead. For most businesses, if they added this estimate calculator to their website, there's no way that they're not going to get 10 or 20% more leads just by answering the question that every customer is asking.
