Phil Risher says AI agents will replace keyword search by generating personalized results based on your history and location. If you move to Dallas but search from DC, the AI shows Dallas results. Home-service businesses need to stop chasing SEO and start training AI agents to recommend them instead.
So rankings are actually going away. There's not going to be any, you rank on this keyword or that keyword. It's all going to be based off of how you search. Your AI agent, whether it's ChatGPT, Gemini, your platform that knows about you, what you search, everything about you, it's going to give you the result that's best for you. It's not going to be this ranking on this keyword that everyone sees. It's going to be per-person rankings. So imagine you just moved to a home in Dallas, Texas. It's going to know that you moved into a home in Dallas, Texas, But if you're searching in Washington, DC, it's going to show you results for Dallas, Texas, because it's going to say, oh, you just moved to Dallas, Texas. Let me show you people over there. So the rankings are going to be completely obsolete. It's going to be per person based off of what their search history is and what their agent decides to put in front of them. What does this mean for home service businesses? It's not just about doing SEO anymore. It's about training the AI agents on your business so that it recommends you.
