Sustainable business growth depends on hiring people who genuinely embody your company's purpose and values, not just understand them. Leaders who treat business as a people game first, revenue game second, can make rapid progress.
First who, then what. And I think that's the model that's always taken us from each stage of incremental growth is to figure out you got to have people that, number one, understand. For us, it's our purpose, mission, and values. And they have to espouse, they have to at least be living what we're thinking. And they may not articulate it the same way, but when they read our manifesto, they're like, oh my God, this is what I do every day. You guys just put words to it. And so you have to find those people and it's hard. I think the businesses and the leaders that understand that this is a people game, they're the ones that make pretty significant progress. Very quickly.
