Phil Risher explains how HVAC businesses can use QR codes to engage customers directly and claim properties, driving service calls and recurring revenue. The strategy goes beyond the technology itself to shift how you think about customer relationships.
They're trying to box Google out. I don't want someone Googling H Vac near me. I want them scanning my code and calling me and giving me the first chance to fix that unit or replace that unit. You want to claim your properties. If the H Vac unit's not working, we walk ourselves down there to look at it like we're going to fix it. We're not going to fix it. We don't even know what we're looking at. But now they'll see your QR code with your phone number, and they can just scan the QR code and take a video of what's going on. And this is wonderful for recurring revenue, repeat business, or maybe a new tenant or new resident moves in. They're like, oh, I guess this is my H Vac guy. Yes, it is.
