Phil Risher shows how to build a content flywheel by feeding customer call transcripts into ChatGPT to generate hooks, blog posts, and social media content. Use calls longer than three to five minutes where real questions surface. This grounds AI output in actual customer problems instead of generic fluff.
What we do is we take the transcripts and we look at ones that are longer than 3 or 5 minutes, because usually in there they have some real customer questions and feedback. You have your subject matter experts, your CSRs, in tandem with your customer questions. So if you take that transcript, plug it into ChatGPT, and say, based on this conversation, give me 5 hooks, write a blog post, write a social media post that would help educate this customer ahead of time. Now you have this content loop of real questions from your customers, and it's not just asking ChatGPT for fluff stuff that has no idea about your business. The second thing— oh Phil, I don't use call tracking numbers, my guys are out in the field, whatever— have use voice memos on their phone. So they open up voice memos, click record. That voice memo has a transcript attached to it. You can do the exact same thing. There's this flywheel of content that most businesses miss out on because they just rely on ChatGPT for fluff stuff, and they're not using the real content that's in their business because they don't know how to connect the dots. And that is a very simple way to connect the dots.
