This is not a future problem. #shorts

More people are moving to AI for search. And this has materially changed once Google did this, right? Because we had already seen this shift where more people, I'll say, were going to ChatGPT, Claude, Grok first. And so if you're already in that process, instead of just starting with HVAC near me, they're going through this process starting with AI. And this has also changed now with Google, even though search terms are getting longer because they're getting these search results that are the actual AI search results. There's 2 things that are important. One of them today, make sure you're findable by AI because just more and more is shifting. So that means Google Gemini and sort of in the Google search, but also all the other LLMs that people are using at a consumer level.