A Nashville arborist spent $3,000 monthly on Google Local Service Ads and got $70,000 in estimates but closed zero sales. The ads worked fine. The problem was the owner couldn't convert leads because there was no sales process. Fix your handoff before you spend more on ads.
Before you blame the ads, fix the handoff. We had an arborist company that we're working with in Nashville. They were spending $3,000 a month on Google Local Service Ads and generating $0 in return. And they said, these ads suck. And we said, they don't suck. They're Google Local Service Ads. They're the top cream of the crop leads. We pulled the data and what we found was those $3,000 turned into $70,000 in estimates, but $0 in actually closed revenue because the handoff process from lead to salesperson was nonexistent. The salesperson was the owner and he was running around all over the place and and there was no closings happening. Lots of opportunities, lots of great leads when we listened to the calls, but nothing was turning them into sales inside of the business. This is the exact issue when you have really good leads coming in, but your sales process is broken. You think I just spend more on ads and I'm gonna grow my business when it's really fixing the holes in your business.
