Phil Risher shows why raw website traffic misleads home-service companies. A North Carolina business got 10,000 monthly visitors but only 10 leads because most traffic came from India, Vietnam, and California, outside their service area. Quality and location matter far more than volume.
More traffic doesn't mean anything if it doesn't turn into leads. I remember we had a customer, they were getting 10,000 people to their website every single month, and they were getting 10 leads. And we're like, okay, something seems off here. So we go to their website and we look at the traffic, and the traffic is from all over the world. This company is in North Carolina, and they're getting traffic from India, Asia, Vietnam, all over the place, California. Who cares where your traffic is coming from? Because more traffic doesn't mean more leads, especially if they're not even in your area. You're just going to junk up all the leads that you're getting.
