Phil Risher explains why home service companies, especially window cleaners, all use blue logos. Blue signals clean and water, but when every competitor picks it, nobody stands out. He argues for breaking the pattern with purple, pink, or yellow instead.
They see their logo and they see any other logo, they're all blue, or, you know, at least 90% of them. Exactly. And say, and why? The main reason why they're all blue is because it's the easiest and safest way to communicate two things: clean and water. There's nothing wrong with that. But at the end of the day, all of them look blue. We go back to the end consumer. How am I going to pick that company if they all look the same? I'm not going to remember them. They all look blue. Pick the right color scheme, the right name. Nobody tells you, there's no rule that you can be disruptive and be purple, pink, yellow. To be brand branded as a window cleaning company. So that's one of the big no-nos.
