Phil Risher says most businesses waste money on ads while ignoring customers already in their CRM. A home-service company with 6,000 dormant contacts made $253,000 in extra revenue in a year just by emailing them.
Your customers already trust you, so why are you spending all this money chasing strangers? If you just focus on running ads to get customers coming in the door and leave the people that already like and trust you inside of your CRM to never talk to them again, only when they call you, you're wasting a bunch of money and you're wasting a bunch of opportunity for growth. We had a $1.5 million home service business that we were working with and they had 6,000 people in their database that they never contacted. So the first thing we did was let's email these people and it generated $253,000 in their business just by emailing their past profits and customers over 12 months. You can get revenue from new customers and from past prospects and customers. Don't just pray to the Google gods that they send you leads and customers.
