Phil Risher ran a $3M home-service company by paying HVAC technicians $100 per referral instead of hiring a sales team. Partner with professionals who already meet your customers. It's cheaper and faster than building your own salesforce.
$3 million
400
$100
2026-01-19
Here's how to turn every H Vac technician in your city into your sales team. When I was at a $3 million home service business, I had 400 H VAC technicians that were my sales team when they went out to do service calls. Fall tune ups, spring tune ups. They were selling my service to their clients because they made money from it. This is the hidden secret. I didn't have to hire them on payroll. I didn't have to coach them up on getting more sales. All I had to do was find people that talk to my ideal customer and give them something to sell and incentivize them to sell. So what we did was we partnered with H Vac contractors and we said, hey, if you send us a customer to clean your air D, we'll give you $100. All you have to do is call us with their information, put them on the phone, and we'll schedule it for you. Most people are just relying on themselves to be the salesperson and try to fight hand to hand combat, when instead they could just incentivize people that are already in front of their customer to send them leads. If you do not have a B2B game plan for your business in2026, you're missing out on growth.
