A $1.5 million home service company saw close rates drop from 52% to 47%. A 14-day nurture sequence of texts and emails brought them back to 52%, adding five closed deals monthly. At $3,000 per ticket, that's an extra $150,000 a year.
This is the estimate follow up System that added $150,000 to this home service business in one year. This business was around $1.5 million. And the owner was still out doing all the sales calls. And we knew that his close rate was slowly dropping 52%, 47%, 45%. So what we did was we built this estimate nurture sequence to help support him. So last year he was closing at 47%. So what we did was we built a 14 day text and email nurture sequence with a text about the company, a text following up. Hey, do you want us to come out and do this work for you? Do you make a decision yet? An email. Hey, are you still having Troubles with your H VAC unit? Basically, we're following up with these people over 14 days to get them to a yes or no. His close rate jumped from 47% to 52%. So 5% close rate increase. He was doing 100 estimates per month on average. So that's five more estimates that he closed. His average ticket was $3,000. So he generated $15,000 a month. In addition, his just by having this nurture sequence in place, that's over $150,000. That's how you can bridge the gap between you being the ultimate salesperson and building a sales system to scale your business past 3, 4, 5 million dollars.
