Phil Risher says homeowners now expect AI agents like Google's Gemini to book home services for them with a single click, skipping voicemails and forms. Most home service businesses aren't set up for this. The ones that survive will make their booking systems accessible to AI.
Okay, but homeowners don't want to call back after they leave you a voicemail. They want a button to click online. This is really the biggest shift when it comes to AI search, and it's the reason why Google is prioritizing AI mode. It's because people do not want to sit around and wait for businesses to call them back or even interact with businesses. They want Google's agents, Gemini Spark, or whatever platform that you're going to use to go and work on their behalf and schedule on their behalf and come back and say, hey, you're all scheduled for this date at this time. This is the big shift. It's not about people calling your business or filling out forms and waiting to hear back from you. It's you making yourself available to these AI agents to be able to be booked online.
