A Maryland business got 157% more phone calls and 152% more search appearances through local SEO work. Customer reviews count for about 17% of local search ranking. Google auto-updates listing details like hours, so you need to keep auditing to stay accurate.
Obviously our Maryland one's crushing it because it was very new last year. So calls were up 157%, same with people viewing our profile was up 107% and we showed up in 152% more searches. And so that's why reviews count for 17% of your ranking. But what you were reading is completely true. Always making sure everything is accurate and updated, especially because Google loves to change things because they think that they know what's right. So they may change your hours, even though you weren't like, no, we didn't change our hours. But they for some reason think that you're now open 10 to 3. Oh, okay. And so that's why we're always monitoring and auditing the listings and making sure everything is correct.
