Phil Risher explains how to add $250K to $1M in revenue without new ad channels. The approach: retarget past prospects, improve ROAS tracking, and create content from real customer questions instead of generic AI material.
Yeah, you know, we say that we're going to add $250,000 to $1 million in 12 months, and that million dollars, it might not actually come from a new marketing channel or even ad channel. So, Hormozi has this philosophy, which is more, better, different. So, when we start working with businesses, it's not just like, oh, let's just go run Yelp ads or, you know, increase your Google ad spend to $100,000. It's like, what can we do more of right now? What can we do better? And what can we do different? And usually it's this, we can do more of retargeting our past prospects and customers. Cross-sell them services, stay in touch with them, nurture the estimates, nurture the leads. We can do better return on ad spend tracking, so we can actually track return on ad spend. So we know we spent $2,000 and then we made $10,000, and we can do different content. And when we talk about different content, the old playbook of content is dying. The new playbook of content is using real customer questions to create content that's not AI slop. That's the more better different that we do. None of those things mean. chasing a new channel. None of those things mean spending $100,000 on ads. And that's usually how we unlock the $250,000 to $1 million in revenue. If you want me to show you that playbook, comment playbook below and I'll show you how we do it.
