Mobile billboards get 2.5 to 3 seconds to land your brand name, what you do, and how to reach you. If people remember your name, they'll Google it later when they need heating and cooling or whatever you sell.
You have 2.5 to 3 seconds in a mobile billboard to communicate who you are, what you do, and how to contact you. You have to be very clear with the name, very clear with the description of what you do, heating and cooling. And obviously the contact information could be the website or the phone number, which at the same time, now we encourage people, it's like, hey, even if we don't put the phone number, we want people to Google your name. Your name, exactly. Because they're gonna remember, they wanna know who they are and what do they do. Not only that, whenever they need that service, they will remember that brand and they can Ecco.
