Phil Risher says mid-market businesses waste money by not automating their response to leads. When someone fills out a form at midnight, an instant text and email should ask for photos and start a conversation. Speed matters: the faster you respond, the more you convert.
these paid ad channels that you're doing, you need to connect with like Hatch or Chirp or something to set up automation. And the reason that you need to do this is because you said it at 8 o'clock at night, when someone fills out this form or requests service and they send it through a message or whatever, you have to have an instant text and email that goes to them right away and asks for pictures and starts the dialogue. And with these platforms, it's literally speed to lead. Having a tool like that is going to allow you to be able to communicate with them very, very quickly. It will increase your conversion rate without a doubt.
