Phil Risher identifies three growth killers: leaders stuck pulling ROAS reports for agencies, managing the agency itself instead of growth, and founders personally wiring together ad platforms, CRM, and automation tools. These trap $10 million-plus businesses in a non-scalable loop.
If you still run point on these 3 things in your business, you're still stuck. The first one is if you are pulling data like return on ad spend data to give to your marketing company, if you're pulling year-over-year data and stats and trying to figure out what's working or what's not working in your business, then you are literally stuck in the data aggregator phase. The worst part is if you are also stuck working with a marketing company and you're trying to give them data like return on ad spend reporting, if things are working up or down, you're stuck managing a marketing company, trying to pull data to validate what they're doing. And then the third one is in automation. If you're the chief technology officer trying to piece together all this tech stack and everything to make your marketing go into your CRM and then make sure that your data goes through automation to nurture stuff and you're stuck in the seat, I literally see $10 million businesses stuck in this seat. You are stuck in a flywheel that you're never going to be able to grow out of and you need to build what we call a growth engine. And it's exactly why I built my company. We take you out of that seat and plug a consultant into that seat to run that whole system.
