This is where most marketing spend gets wasted. #shorts
19 Apr 2026 · 0 min

0:19
Phil Risher says if a visitor takes more than 10 seconds to become a lead on your site, you're losing money. Half your traffic comes from mobile, where users expect to act immediately. Sticky headers, clickable phone numbers, and visible forms or chat need to be there in the first 10-20 seconds.










