A three-part system for home-service companies to double leads in six months: build a list of complementary service providers, send three cold emails to start referral partnerships, then add them to a monthly newsletter. Partners only get paid when they deliver a qualified lead.
We run a playbook for our clients called the Partner Pipeline Builder, and there's three parts to it. First, we build a list of complimentary services. If you're a roofing contractor, we build a list of gutter cleaning companies, pressure washing companies. If you're gutter cleaning, get roofing contractors and landscapers. You know the complimentary services. So we build a list of all these people. The second step is we do a cold outreach system. Three different emails we send them one email that says partnership in the subject line. Then it says, hey. Came across your website looking for a good roofing contractor to work with. Want to see if you would be open to a discussion. We sent a second email and a third email. And then the third part to this, this is the missing sauce for most businesses is we put them into a B2B newsletter. This is an email that goes out every month or every quarter that stays top of mind to build referrals. How does this double the number of leads and bring in a lot of warm leads? Imagine you have salespeople out in the field talking with your target audience that are incentivized to send you leads and customers that you don't have to hire them. You can train them through an email newsletter, but you only pay when you actually get a warm lead or customer coming in the door. This is how home service businesses can literally double the number of leads in the next six months by implementing Partner Pipeline Builder playbook in their business.
