Phil Risher breaks down why service-business websites don't convert. Most sites rank for the wrong location, use fake stock photos instead of real ones, and skip basic tools like chat widgets and estimate calculators. Real photos and local SEO fix it.
This is why your website isn't working. Number one, it's not optimized properly for local SEO. You're getting traffic from all over the world. It's not real people that are in your local area that are going to use you for service and it's just fluff. Number two, you have stock images on your website. People want to see real people with logoed shirts, with logo trucks on your website so that they can trust you, so they can turn into a lead. Which leads to the third one, which is you don't have the right stuff on your website to convert leads. You don't have a chat widget, you don't have an estimate calculator. You don't have a Contact Us form that actually gets real information. If you have no idea what I'm talking about, and it sounds like a lot of work, DM ME audit, we'll go through and give you the exact game plan. Whether we work together or not. At least you'll know the strategies that are doubling and tripling revenue for our clients.
