Phil Risher got a home-service business into Google's AI search results in 24 hours by pulling a customer's exact question from a phone call, writing a blog post that answered it conversationally, and publishing it. The trick: match how people actually talk to AI, not how they type search queries.
Here's how we ranked this home service business in AI search in one day. We took a customer's calls and we analyzed the call transcript and we turned it into an AEO optimized blog post specifically about the question that the customer just asked on the call. And within 24 hours it ranked in AI overviews on Google. And the reason is, is because we're shifting from keywords to conversations. And so when you actually pull out the conversations and turn it into content, instead of them asking it to you on the phone, now they ask it in AI mode and then they have something to show. It crushes.
