Flash tracks paid ads using actual data instead of guesses. They pull ROAS from your CRM each month, tweak campaigns based on results, and measure with custom landing pages and tracking forms. An HVAC contractor went from zero to 8× ROAS in six months, with revenue up 67%.
So basically people don't know their return on ad spend is and they're just going off gut feeling and flying blind. So what we do is we pull return on ad spend every single month and then we go back to the ads and we tweak them to make them better. We took an H vac contractor from 0 return on ad spend to 8x return on ad spend in 6 months. And we have no idea how long they were doing zero return on ad spend with their past marketing company because they never tracked it. At Flash, we use a performance feedback ad framework, which means that every single month we're pulling return on ad spend from your CRM and then we're refining the process at the top of the funnel at the ad platform so that way we can distill it all the way down to a good return on ad spend. How do we do this? We set up a landing page with a custom tracking form and tracking phone number and then every month we pull all the leads, we go to your CRM and see what happened to them, and then we produce a return on ad spend number. So we're looking at data and saying this is good, this is bad, fix this, don't fix this, do more, do less. We are trying to remove the gut feeling and the throwing money at the Google gods out of the equation so that we can actually grow businesses. Oh, and guess what, this business is also up 67% in revenue.
