A short YouTube clip by Phil Risher offering a single tactical sales tip: add expiration dates to estimates (example given: "good for 30 days") and use a countdown/reminder sequence as you nurture the estimate (examples: 12 hours, 10 hours, 8 hours) to increase close rates.
30 days.
12 hours, 10 hours, and 8 hours (as final reach-outs).
One pro tip on this is if you put an expiration date on your estimates, like, hey, these are good for 30 days. Just throw it out there. Then as you're nurturing that estimate, you're like, hey, you got 10 days left on this estimate. You're so interested. I like that. Yeah. And you're slowly the countdown, you're slowly counting down for them. And then after 30 days, like, hey, this is the last time I'm going to be reaching out to you. Just want to make sure it's not the right fit or we got to re quote you or something like that. I'm making 12 hours, 10 hours, eight. Yeah. You know, people want that countdown to get into that estimate process. Countdowns are very powerful.
