Many businesses throw thousands at Google Ads without tracking what actually converts. Phil Risher explains why: use custom tracking numbers on landing pages, import leads into Housecall Pro, audit them monthly by phone number, then kill the keywords that don't work.
Most business owners are wasting thousands of dollars on Google Ads every single month because they're not doing this process.
The way that it works is you run these PPC ads. It goes to a landing page. That landing page is designed to convert leads, but it has a custom tracking number and a custom tracking form on it. So when they go to that page, you get all those leads and you go to your house Call Pro. And every month they should audit. They should take the phone numbers of all the leads that they generated and then audit them to housecall Pro. So then you can have the real data, and then they have to take that data and then go back into their Google Ads and say, this keywords work working or it's not working.
