Phil Risher says home-service businesses hit the same three walls: messy CRM data with no one protecting it, broken automations that drain owner time, and marketing chaos without ROAS tracking. When companies fix all three and connect them, they see around 27% growth.
This idea did not click for me until I actually wrote it down in my book. So there's 3 things that we help businesses solve, and it's not even about us, it's about them needing it for growth in their business. They need data. Right now they're the bottleneck in their CRM. They know that there's data there somewhere, but they don't know how to pull it out or what to pull out, and there's no one fighting for data integrity. The second one is automations and tech stack. Usually the owner gets stuck trying to run the automations funnel and then teach the CSR how to do it, and then New things come out and then they're lost in the sauce and they don't even know how to build this into their system again 'cause there's all this new AI and technology. And then the third one is marketing. Usually the owner is sending emails to the marketing company, support@ emails, trying to tell them what to do, getting on calls and it's the same old call over and over again and they're trying to piece all of this stuff together. Return on ad spend tracking and data, automations and infrastructure to make sure that all makes sense. And then marketing company over here. When I finally wrote it down, it was clear as day. Wait a sec, if people just do those 3 things and they build a system that all works together interconnected, they're going to grow their business. And that's the theme that we've seen over 50 home service businesses that we work with, is once they unplug themselves and they plug in a system that runs those 3 things, it explodes, usually around 27% growth in their business.
