Phil Risher tells home service businesses they usually don't need more leads, they need better lead management. One company that turned on automated texts and emails for form submissions increased their lead-to-sale rate by 21% after collecting addresses and photos from prospects.
21% increase in lead-to-sale.
Over a hundred web forms every single month.
One quick fix for a lot of companies is on their forms that they have on their website, they're not sending text messages and emails out, right? When someone fills out the form, they're trying to call those lead forms and talk to the customers, but they're not answering and then the lead is gone forever. What they want to do is turn on texting and email anytime a form comes through. So that way you can start the conversation and even set up some automation texts coming out saying like, hey, what's your address? Do you have any pictures of your problem? Now you start the conversation. So when you call them and they don't answer, you have a text thread with a 95% open rate. We had a company that was getting over a hundred web forms every single month. They didn't have this automation set up. We turned on this automation and they increased their lead to sale by 21% just by texting their customers and nurturing the lead from the initial request all the way into a sale. If you're not texting your customers or sending them emails, you're missing out on every single opportunity. You probably don't have a lead problem. You have a lead management problem. Just hit me up and I'll solve it for you.
