Phil Risher covers five marketing strategies for home-service businesses in 2025: hyper-localized SEO, short-form video on pricing and problems, AI answering services and booking, customer experience through before/after photos and follow-up calls, and referral programs. He emphasizes retention and loyalty as core to growth.
Here are my top five strategies that you can't ignore if you want to grow your home Service business in 2025. Number one, hyper localized SEO content. With the age of AI automation, anyone can pump out generic service area pages or content that's specifically focused on a local area. What I'm talking about is placing your brand in their neighborhood and creating content. How does this look? Take pictures of your truck in their neighborhood and use that in your content. Create local case studies of work that you've done in their neighborhood and talk about the problem, the solution that you offered, and exact process you did to overcome that problem. Create content about the big issues that all these homes have because they were all built by the same builder and they all run into the same problem. Basically, create the content that your specific avatar in that hyper focus area knows is not created by AI. You might start with that, but then you layer in your expertise and your knowledge on that specific area. The second trend is creating content such as reels and shorts. In the age of AI, video content is the one thing that we still have that you can say that I, I am here talking to you. Now. There are deep fakes and all this kind of stuff, but me creating content that's talking to you is real. So what type of content should you be creating in 2025? There's five topics. The first one is pricing and cost. How much does something cost? What are the variables that go into this cost? Number two, problems and challenges. What are the big problems that people face when they do this service or the challenges that they face that they might run into if they were to do this service? People are searching for those issues and want to know how companies overcome them. Number three, comparisons this versus that. Is it better to use this type of product or that type of product? Number four, best of list. Here's our top five marketing trends for 2025. That's a best of list. Number five is reviews. Create content that highlights testimonials and reviews from your customers and share that with people via video. The third trend, which I've been bashing this whole time, is AI powered personalization. The reason AI powered personalization is huge for home service businesses is because now you can get AI answering service so you never miss a call again. You can set up AI text bots to text back and forth with your customer using your frequently asked questions. That talks exactly how you would say things because you can prompt it via text and now you can have a whole string of conversations and text messages. That's all from an AI bot that you built and the third one which wraps it all together is AI booking. So on those calls, on those texts, you can incorporate online booking. So now you can have a full AI loop that talks with your customers, answers questions, and then books appointments right on your calendar. This is game changing and it is imperative to do in 2025. Number four, the customer experience is now the actual marketing strategy. Having an amazing customer journey is what people are looking for. How does this look? You want to do before and after pictures. The reason that these are important is because people want to know the transformation that you did and they want to see verifiable proof that what you did before and after. Even if it's something as simple as, hey, we installed this new H Vac unit, people love seeing the progress of what they've done to their home and they want to be able to verifiably say that this was completed. And more importantly, they like to know that the business is taking before after pictures and documenting their process throughout. The second thing is next day calls or happy calls. In the age of AI, it's easy to just say, hey, we're going to have a text message, go out and say, how is everything great. If you can have a csr, call everyone that you serviced the day before and ask them, hey, how was everything with the service? Did you get the before and after pictures that we sent you? Would you mind leaving us a customer testimonial? If I send you a link, would you mind leaving us a video testimonial of your experience working with us? However that sounds, it's a great way to cap off a wonderful experience for your customer and and leave them so that they want to share this with everyone else. And the last way you can elevate your customer experience is having an excitement sequence that happens before the scheduled appointment. How does this look? When someone books a job, they get a text and an email from the business and then they go into an automation sequence. Inside of that automation sequence, it gets them excited about the service that they have coming up. Here's something about the company, here's something about our technicians, here's some content about the after effect of what you're going to experience. Here's our customer journey of what should happen as it's leading up to their scheduled appointment. They're getting exciting, getting information from you. You get better booking rates and also a better customer experience. And the fifth trend that you don't want to ignore if you want to grow your business in 2025 is focus on client retention and loyalty programs. I can't say it enough. Having a loyalty program in place is the future. We interviewed Kendall, the founder of Clicky, on this podcast and YouTube channel and what we found was that people just need a specific process in order to refer you that's going to give them some type of an out. And that company makes it super simple for you to create a landing page to enroll all of your customers and anytime they refer you, they get paid out. And it's all good. Having some type of a loyalty program, service, contract or referral program is a great way to remain sticky, but also to turn your customers into raving fans. Companies that take advantage of this are going to grow their business in 2025. A low tech way to do this is when an invoice is generated in your CRM, have an automatic text or an email go out to that customer, and in that email create a little card that says here's a $25 off coupon for cleaning or service, whatever. And in the subject line say give the gift of clean or give the warmth this winter or whatever that sounds like and encourage them to forward it to someone else to get $25 off. And it's a very easy way to turn a customer into a raving fan and get referrals coming back in. So those are my top five marketing trends. I guarantee if you implement them in 2025, there's no way that you can't grow your business. If you need help with this, I'll put a link down below. We help companies grow. We currently do free marketing audits where we'll audit all of your digital platform and come up with a game plan to help you grow. Whether we work together or not, it's completely free. If not, be sure to hit like and subscribe and we'll see you in the next video.
