Phil Risher suggests local service businesses create a holiday gift guide for a specific audience like stay-at-home moms. Include 5-10 gift ideas that feature your service alongside complementary local businesses, then share it on your blog or newsletter to drive sales of gifts like "the gift of clean" for carpet cleaning.
If you're a local service business and you're looking at ways to market during the holiday season, one really cool idea is to create a gift guide. And what a gift guide is is you take your target audience, let's say it's a stay at home mom, and you create a guide for gifts specifically for her, and you put your service in there. So let's say you're a carpet cleaning company or some home services type of thing. And let's say you want to give your mom the gift of clean. For example, creating a gift guide with like 5 or 10 different types of services or different items and putting it on a blog post or in a monthly newsletter on social media. This will allow other people to see gift ideas for their mom and maybe choose your service. So let's say you offer the gift of clean inside of your service. You say, you know, schedule your mom's cleaning for her rugs or her carpet. And then also here is one of our favorite pedicure manicure places. Here's one of our favorite blah, blah, blah, blah, blah. And you create a guide that then can be shared.
