Phil RisherPhlash Consulting · No. 1 Digital Marketing Consulting Company For $1m-10m Home Service Businesses 🚀

Unlimited leads with Google Local service ads... Guaranteed!

11 Jul 2024 · 1 min

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0:47

Phil Risher shows how Google Local Service Ads work as pay-per-lead ads. Using the LSA calculator, he enters a zip code and service category to find estimated costs: $25–$38 per lead in his example. Air duct cleaning falls under the HVAC category on the backend.

Questions this video answers

20874

$25 to $38 per lead

Select the HVAC category and, on the backend of HVAC, choose air duct cleaning/dryer vent cleaning.

Chapters

And what you want to do you're going to see right here is these are Google local Service Ads, Google LSA. So Google LSAs are pay per lead. What that means is if someone clicks this button right here, then you're going to be shown, they're going to contact you, it's going to turn into a lead. So these are pay per lead. So how can you figure out how much these costs? And I'll put this link down below. Over here there's a Google LSA calculator. And what you do is you go down here and you put in your zip code. So let's just say 20874, let's say you want one lead. And then they don't have an air duct cleaning category, so you have to do H Vac. And then on the back end of H Vac, you can select air duct cleaning, dryer, vent cleaning. So this is basically saying that in this zip code it's 25 to $38 per lead. So what that means is if you turn this on, click right here, that's when you're going to be shown and that's when you're going to pay 25 to $38 per lead.