Phil Risher shares three tactics to boost home-service bookings by 15%: call neighbors on the same street when you're already in the area, use a conversion script and collect emails from people who don't book, and set up automated follow-ups to push leads through your sales funnel.
15%
If I ran a home service business, here's how I would increase bookings by 15%. First, every single call that came in, I'd go into my CRM and find the city or street name that that call was on and I would call all the other people on that street and tell them, hey, I'm going to be in your area next week. Wanted to see if I could stop by and do X, Y and Z service. Second thing I would do is I always make sure that I had a call script in place that would walk people through a set of questions to get them to ultimately convert. If they didn't convert, I would have them give me their email address so that I could follow up with them and not leave the ball in their court. The last thing I would do is have a nurture sequence in place so that way every single lead that came in had opportunity to nurture them through my sales funnel. This will start the communication channel to take every single lead and turn it into a booking. If you're not sure how to set up these nurture sequences automations, shoot me a message and I'll show you the playbook that we've implemented in other businesses.
